Blog
What the evidence says
The research behind our tags, in plain words. Each post links to its sources, says where the evidence is strong and where it isn’t, and explains how we label it on our standard. Not medical advice.
Palm oil: what the evidence actually says
Is palm oil worse than coconut oil or ghee? What independent research shows on palm oil, cholesterol, refining and forests, and how Indian labels name it.
3 min read
Cold-pressed vs refined oil: what's actually different
Wood-pressed, kachi ghani, cold-pressed or refined? What changes when oil is refined, what India's rules say, and what research does and doesn't show.
3 min read
Seed oils and omega-6: separating the debate from the data
Are sunflower, rice bran and soybean oils bad for you? What trials and large studies say about seed oils and omega-6, and where the real questions are.
3 min read
Ghee, coconut oil and saturated fat: a calm look
Ghee and coconut oil are traditional, but they're mostly saturated fat. What WHO, Cochrane and ICMR say, and how Everykind labels it.
3 min read
Jaggery, honey and dates: still sugar?
Is jaggery better than sugar? What WHO, ICMR and India's labelling rules say about jaggery, honey, dates and 'no refined sugar' claims.
3 min read
How to read salt on an Indian snack label
Sodium vs salt, what counts as high, and how much salt Indians actually eat. A quick guide to the salt line on snack labels.
3 min read
Fried snacks: what we know and what we don't
Banana chips, namkeen and murukku: what research says about fried snacks, acrylamide and frying oil, without the scare.
3 min read
Flavour enhancers, maltodextrin and ultra-processed food
Is MSG harmful? What are INS 627 and 631? Why the overall pattern of ultra-processed food matters more than any single additive.
3 min read
Preservatives: when they matter and when they help
Sodium benzoate, sorbates, benzyl alcohol: what research says about preservatives in food, and why lotions and cleaners need them.
3 min read
Fragrance, parfum and essential oils: what the label tells you
What 'parfum' on a label hides, why essential oils aren't automatically gentler, and how fragrance allergy works. A calm guide for Indian shoppers.
3 min read
Soap, syndets and sulphates: a plain guide to cleansers
SLS, SLES, sodium cocoyl isethionate or real soap? What actually makes a cleanser gentle, and what the evidence says about sulphates and 1,4-dioxane.
2 min read
Plastic packaging: what's known, what isn't
BPA, microplastics and PET bottles: what research shows about plastic packaging for oils, shampoos and snacks, and why we tag it.
3 min read
Fluoride-free toothpaste: what to know before you switch
Charcoal, herbal and hydroxyapatite toothpastes are popular. What the evidence says about fluoride, and who should think twice before going fluoride-free.
3 min read